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van Westendorp, P. H. (1976a, September 01). NSS: Pricesensitivity-meter (PSM). ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/nss-pricesensitivity-meter-psm-
Madrières and Caumont (1976a, June 15). Contribution of typological studies to the elaboration of an advertising strategy. ANA - ESOMAR. Retrieved May 16, 2024, from
Bronner and De Hoog (1976a, June 15). Political preference as a marketing problem. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/political-preference-as-a-marketing-problem
Madrières and Caumont (1976a, June 15). Contribution of typological studies to the elaboration of an advertising strategy (French). ANA - ESOMAR. Retrieved May 16, 2024, from
van Gent, A. P. (1976a, June 01). Toward marketing development or alternative strategies in managerial marketing education. ANA - ESOMAR. Retrieved May 16, 2024, from
Jarvis, I. (1976a, April 01). Using an international group. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/using-an-international-group
Evrard and Obadia (1976a, March 01). Perception of magazines. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/perception-of-magazines
Veldkamp, A. F. (1975a, August 01). A case study illustrating the John Gordon approach. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/a-case-study-illustrating-the-john-gordon-approach
Jarvis, I. (1975a, August 01). Quality control using exclusive interviewers. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/quality-control-using-exclusive-interviewers